Client gifts worth keeping

A thoughtful client gift reflects the recipient, the occasion and your relationship with them.

A discreet logo, a message card and considered packaging can make the gift feel personal while keeping your brand present.

Before you choose the gift

Start with the recipient and the reason. A conference thank-you, a settlement gift, a seasonal gift and a gift for a major client should not all end up being the same item.

Think about where it will actually be used. Desk items, drinkware, cooler bags, notebooks, apparel and anything food-related all land differently. If it has to be posted, then freight, packaging and breakage risk matter as much as the product does.

• Recipient group, and your relationship with them.
• The reason for the gift.
• Quantity and budget.
• How it gets there: handed over, couriered, in an event pack, or out to many addresses.
• Branding level: discreet, visible, personalised or message-led.

Where to start looking

Gift catalogues are best for direction. Pick examples that feel right, then check whether the item can be branded, packed and delivered in a way that suits the person getting it.

Packaging and presentation

Choose a logo size and position that complement the item. Give packaging the same attention as the gift itself, so the complete presentation feels considered.

Plan delivery around the occasion, particularly for meetings, events and the Christmas period. Confirm the addresses and packing requirements before production.

• Match the branding scale to the item.
• Check postage, freight and protective packaging.
• Choose packaging suited to the occasion.
• Check recipient gift policies and any food or alcohol restrictions.
• Collect delivery addresses early.